About Us
From Guitar Riffs to Balance Sheets
Business, like music, works best when everything’s in sync.
From the stage to the spreadsheet, I’ve learned how to keep things tight, tuned, and ready to grow. Now, I help business owners do the same — with less stress and more structure.
Meet Chris Flynn
Hi, I’m Chris — founder of CF Asset Group, guitarist, and accidental business owner.
I never planned to work in finance. I was in a Melbourne recording studio laying down guitar tracks when the studio owner asked for help sending an MYOB file to a tour manager in NYC. I’d used MYOB before, so I jumped in and got it sorted. That small favour turned into a job… then a career… and eventually, a business which i have now been doing for over 20+ years.
Since then, I’ve worked with studios, indie bands, creatives, and high-growth companies in industries from hospitality to construction. I still play in a cover band (and still love a good guitar solo), but these days, my day job is helping business owners make smarter decisions and scale with confidence.
I started CF Asset Group to give business owners the structure, clarity, and support they need — without all the jargon. Just practical, strategic help from someone who knows what it’s like to be juggling passion and pressure.
If you’re looking for a partner who gets the creative chaos and keeps things compliant — you’re in the right place.